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Philadelphia-based Red Tettemer + Partners was awarded lead North American creative responsibilities for Right Guard deodorants, Adweek has learned.
The brand, owned by packaged-goods conglomerate Henkel, chose RT+P for the work in mid-July. For the past two years, TBWA in Düsseldorf, Germany, has handled the account globally, and remains Right Guard's lead agency for markets outside North America. Henkel is headquartered in Germany. RT+P has led creative on Dial for Men, another Henkel brand, since March 2011.
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