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RiechesBaird Advertising is launching a new line of dietary supplements and related products that will be sold only at department store cosmetic counters.
Herbalogix, Orange, Calif., handed the shop its $5 million account without a review, said Ray Baird, a partner at the Irvine, Calif., agency.
The Provenance line of vitamins, minerals and dietary and nutritional supplements was introduced at seven The Bon Marche stores in Seattle, and will roll out this week at Macy’s in New York, Baird said.
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