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CANNES, France—Women dressed as nurses handed out special high-tech wristbands designed to track the audience's "biometric data" at Saatchi & Saatchi's 2014 New Directors' Showcase here this morning.
The peaks and valleys of our blood pressure probably weren't as dramatic as last year, though, when Saatchi screened a truly intense set of ads, music videos and art pieces. This year's "Feel the Reel" collection of 19 films was frenetic, brooding, hilarious and only occasionally graphic—with less sex and violence but perhaps more conceptual high points.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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