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Hits Market With Episodic, Bond-like Theme in KB&P Campaign
SAN FRANCISCO–Take a bit of James Bond and a dose of ’60s fashion and you have an unlikely campaign for a new technology service.
Eight TV spots and a radio and print campaign are part of a $28 million push for Ricochet, a high-speed Internet access service for mobile computers from Metricom. The ads, from Kirshenbaum Bond & Partners West here, kick off this week in Atlanta and San Diego, and will roll out to Los Angeles, San Francisco, Dallas and numerous Eastern cities.
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