Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

The pop star’s 1987 hit "Never Gonna Give You Up" has become advertising gold

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

In 1987, singer-songwriter Rick Astley didn’t know he was recording a song that would arguably define his music career and make him the face of a bait-and-switch prank on the Internet. He also did not fully realize he was setting himself up for a future in advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in