Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

The pop star’s 1987 hit "Never Gonna Give You Up" has become advertising gold

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In 1987, singer-songwriter Rick Astley didn’t know he was recording a song that would arguably define his music career and make him the face of a bait-and-switch prank on the Internet. He also did not fully realize he was setting himself up for a future in advertising.

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