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Aiming to attract the youthful crowd that tilts toward Starbucks as its coffee of choice,7-Eleven this week will launch a radio effort for its new Dark Mountain Roast premium blend.
The spots, via Coffee/Black Advertising in Dallas, feature the familiar voice of actor John O’Hurley, who is perhaps best known for his stint on Seinfeld playing Elaine’s boss, J. Peterman.
In an homage to that somewhat pompous global traveler, O’Hurley says he searched “from the frigid slopes of Macho Kalala to steamy jungles of Rangoon” for Dark Mountain Roast.
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