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DALLAS To help clients find charitable causes that match the interests of their target audiences, Richards/Gravelle Public Relations is launching a research process called CauseCentric Branding, the agency said.
The process is also designed to raise the profile of nonprofits among potential sponsors, according to Richards/Gravelle, an affiliate of the independent Richards Group in Dallas.
“For more than 28 years, our agency has been engaged in the work of endearing brands to people,” said Ruth Fitzgibbons, principal at Richards/Gravelle.
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