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DALLAS Richards/Carlberg, created via The Richards Group’s acquisition of Rives Carlberg, has landed RiceTec, a client that produces several rice and pasta products.
Houston-based Richards/Carlberg will handle print and online advertising and public relations activities for the company’s RiceSelect line that includes Texmati, Jasmati, Kasmati, Risotto, Sushi, Chef’s Originals and Royal Blends, as well as pasta products marketed as RiceSelect Couscous, Orzo and Shells.
“I have been a loyal Texmati consumer for years,” said Chuck Carlberg, principal of Richards/Carlberg.
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