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LOS ANGELES The Richards Group has added pest-control company Orkin following a review, the shop confirmed.
Interpublic Group’s Mullen in Wenham, Mass., and MDC Partners’ Kirshenbaum Bond + Partners in New York, were the other finalists. The client split with WPP Group’s JWT in Atlanta in May, ending a 30-year relationship. The Bedford Group consultancy in Atlanta guided the contest.
Orkin spent about $25 million in measured media in each of the past two years, per Nielsen Monitor-Plus.
“Orkin
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