Richards Wins Bridgestone Firestone

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DALLAS Bridgestone Firestone North American Tire today awarded its $25 million broadcast creative and media account to The Richards Group following a review, the client said.

Richards, a Dallas-based independent, bested Interpublic Group’s Draft FCB Group and Publicis Groupe’s Leo Burnett, both of Chicago, and incumbent Grey of New York, a WPP Group shop, in the final round.

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