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La Jolla, Calif.-based Jenny Craig named a list of finalists for its estimated $40 million account last week.
The Richards Group, Dallas; WongDoody, Seattle and Santa Monica, Calif.; and incumbent Suissa Miller in Los Angeles are vying for the creative portion of the account.
Left behind were D’Arcy Masius Benton & Bowles and Team One Advertising, both of Los Angeles.
Western International Media, the media buying incumbent, is defending against Carat ICG, Los Angeles.
Direct response advertising will account for the bulk of the winning agency’s assignments.
Bob Wolf Partners & Co.
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