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AMF Bowling Worldwide is talking to six contenders about assuming creative and media duties on its $10-15 million account.
The shops are: The Richards Group, Dallas; The Martin Agency, Richmond, Va.; Hampel/Stefanides and Merkley Newman Harty, both in New York; Chicago Creative Partnership; and Carmichael Lynch, Minneapolis.
Merrell Wreden, vice president of marketing at AMF in Richmond, said he hopes to name finalists within two weeks. Acting as a review consultant for the client is Martin Agency chairman emeritus Harry Jacobs.
Incumbent Mumford Marketing, also in Richmond, won the account early last year [Adweek Southeast, Feb.
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