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Element 79 Partners will blend promises of a good haircut with a value message in its advertising for the Supercuts chain of hair salons.
Supercuts, own-ed by the Regis Corp. of Minneapolis, is the first account win for the Chicago agency, which was created last year by Omnicom to handle the Quaker Oats business. Element 79 was chosen for the $10-15 million account over co-finalists The Richards Group in Dallas and Cliff Freeman and Partners in New York.
Another finalist, Venables, Bell & Partners in San Francisco, withdrew from the competition last month, citing its workload.
The creative incumbent is McCann-Erickson in San Francisco.
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