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The American Legacy Foundation has named Arnold Communications in Boston, Messner Vetere Berger McNamee Schmetterer/Euro RSCG of New York and The Richards Group in Dallas as finalists in the review for its $150-225 million account.
New York-based Kirshenbaum Bond & Partners, teamed with Asher & Partners of Los Angeles, was cut after a six-member selection committee spent last week visiting the four lead shops. “Obviously we are very disappointed and we wish the finalists the best,” said Barry Schoenfeld, Asher’s director of business development.
Chuck Wolfe, the foundation’s executive vice president and a member of the selection committee, said the decision was made after evaluating each team for capability, diversity, chemistry with their partnering agencies and overall strategy.
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