Richards Secures Business of Bahamas Getaway

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The Richards Group has successfully mined a former client relationship to win the $3 million account of Our Lucaya, a resort in the Bahamas.

One of the keys to the win: Our Lucaya’s vice president of sales and marketing, Lisa Bauer, was a client of Richards while holding a similar title at Legend Airlines.

“I knew how well they had performed in the past,” Bauer said.

The late December victory arrived on the heels of the $40 million account acquisition of Pep Boys, whose new marketing director was also a former client of Richards.

Unlike the Pep Boys win, however,...

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