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AMF Bowling Worldwide of Richmond, Va., assigned its $10-15 million advertising account to The Richards Group late last week. The Dallas agency won the business in competition against Carmichael Lynch in Minneapolis.
AMF vice president of marketing Merrell Wreden praised Richards’ creative strength and retail experience on accounts like Home Depot and Motel 6 as the reason the agency secured the business.
Agency president Stan Richards could not be reached for comment at press time.
The incumbent, Mumford Marketing in Richmond, will continue to work with the client in an unspecified role.
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