Richards Rolls Out Robomow

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First TV Ad for Friendly Robotics’ Lawn Mower Gets Big Response
DALLAS–Seeing is believing in The Richards Group’s $4 million advertising campaign for the Robomow robotic lawn mower.
The product is being marketed for the first time in the U.S. by Friendly Robotics, an Israeli company with U.S. headquarters in Irving, Texas.
A television spot broke during the last week of May in test markets including Dallas, Philadelphia, Detroit and Seattle. “Mesmerizing Mower” shows a woman cycling along a leafy suburban street.





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