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DALLAS RoadLoans, an online direct-to-consumer auto lender, launches its first ad campaign Sunday with two 60-second radio commercials created by The Richards Group, the client said.
Using the tagline, “Get the loan before you go get the car,” the spots will air in the Dallas-Fort Worth area for 20 weeks, the company said.
Based in the Fort Worth, Texas, suburb of North Richland Hills, RoadLoans specializes in new and used vehicle loans, consumer-to-consumer purchases and refinancing for borrowers with flawed credit histories.
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