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DALLAS The Richards Group has lost broadcast creative chores for Eye Care Centers of America, the agency confirmed.
The company, which operates optical retail locations under 11 brands in 32 states, has assigned those duties to The PM Group in San Antonio following an informal review, according to client marketing manager Wesson Rice.
Broadcast media duties remain at Willis Felton in Richmond, Va. The client continues to handle print creative in-house, and Baltimore-based Vertis still places print media.
Rice
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