Richards Rebrands Giant Eagle

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DALLAS–Giant Eagle switches the focus from its supermarkets to customers’ kitchens in its first work from The Richards Group.

Five TV spots, which began rolling out yesterday, feature wholesome, humorous vignettes that are set in people’s homes, rather than the stores themselves.

Giant Eagle “realized that people frankly don’t enjoy going to the grocery store,” said Richards principal Dale Hruby.

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