Richards to Rebrand Retailer

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Pep Boys will reconsider its entire brand positioning after shifting its $40 million advertising account to The Richards Group, the client said.

Pep Boys’ recently arrived senior vice president of marketing and advertising, Jeff Palmer, said work by former incumbent DDB Chicago had never focused on a single theme.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in