Richards to Re-Bid Citrus Business

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ATLANTA The Florida Department of Citrus said it would issue a request for proposal for its advertising account on Feb. 23.

Interested agencies can download the document from the state’s Web site, www.floridajuice.com.

The creative and media buying account, pegged at $30 million, is handled by The Richards Group in Dallas, which has held the business since 1996. A Richards representative said the agency would re-bid.

RFPs for the state-mandated review are due at the FDC’s Lakeland, Fla.,

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