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DALLAS A spot called “Hat” from The Richards Group for the Florida Department of Citrus features people wearing fruits and vegetables on their heads as a way to remember their dietary needs.
The commercial, in 15- and 30-second versions, is scheduled to run nationally through June. Targeting adults ages 35 and up, it promotes orange juice as an easy way to help get the fruit and vegetable servings the USDA recommends. The tagline: “Healthy. Pure and simple.”
The
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