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Lengthy Creative Review Finally Sees Decision; Media on Hold
DALLAS–The Richards Group is the winner of the $8-10 million national account of Jiffy Lube, the leading chain of automotive oil change centers in the country.
Dallas-based Richards was tapped by the Houston client after the review, initiated last December, came to a close last week. Other finalists were Bernstein-Rein Advertising and Barkley Evergreen & Partners, both in Kansas City.
Cindy Landers, Jiffy Lube’s director of public relations, declined to comment on the selection, saying that negotiations are ongoing.
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