Richards Nabs Mickey's Malt Liquor

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





DALLAS – The Richards Group has picked up its third beer account from the G. Heileman Brewing Co. without a review. La Crosse, Wis.-based Heileman has assigned the estimated $3-4-million Mickey’s Malt Liquor account to Richards, after tapping the agency for the creative account of Lone Star Beer in June and Rainier in February.
Copyright Adweek L.P.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in