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Lands’ End’s selection of McKinney + Silver marks the agency’s first win under president Brad Brinegar, who joined the shop eight months ago.
McKinney, a unit of Havas in Raleigh, N.C., bested Interpublic Group’s Carmichael Lynch in Minneapolis and The Richards Group in Dallas for the $20 million account.
Since Brinegar’s ar-rival, three months after the death of agency president Don Maurer, the shop has come up short in four out of five reviews, including the finals for Earthlink’s $30 million business.
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