Richards Lands Mondavi Account

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NEW YORK–The Richards Group has bested Deutsch/LA to land creative and media duties for Robert Mondavi Corp., an account with billings estimated at $10 million, sources said.

The Dallas-based Richards and Deutsch were finalists in a review that began about three months ago (Adweek, March 4). The incumbent, Dailey & Associates in West Hollywood, Calif., participated but did not advance to the final round, said sources. Other agencies that pursued the business included Venables, Bell & Partners, in San Francisco, and GSD&M, in Austin, Texas.

Mondavi,



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