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Trex Co., a producer of high-end wood-polymer lumber used in various construction applications, has selected six contenders for its estimated $3-5 million advertising account.
Rick Hooker, an official with Pile & Co., the Boston consulting company conducting the account review, said the contenders are: The Richards Group, Dallas, Mullen, Wenham, Mass.; HBRA & Partners, New York; Carmichael Lynch and Campbell Mithun Esty, both in Minneapolis; and Campbell-Ewald Advertising, Warren, Mich.
The six contenders will be cut to an undisclosed number of finalists in the next two or three weeks.
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