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DALLAS The Richards Group introduces a new positioning for Golden Corral in a $15 million campaign breaking Jan. 12.
The Dallas independent agency’s new work focuses on patrons of the family-style restaurant, a departure from the shop’s campaign of the last three years that centered around “Frying Pan Man,” a tiny figure armed with a skillet who served as a spokesperson for the chain.
This is the first work creative group heads Jimmy Bonner and Rob Baker have created for the client.
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