Richards Group Picks Up Pep Boys

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DALLAS — Pep Boys-Manny, Moe & Jack has awarded its estimated $40 million account to The Richards Group, Dallas, without a review, after pulling it last week from DDB Chicago. Jeff Palmer, who took over as the auto service chain’s senior vp of marketing and advertising in early November, cited his previous experience working with Richards at Home Depot as part of the reason for the account move.

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