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DALLAS The Richards Group, one of the largest independent agencies in the U.S., confirmed it is considering an acquisition of independent Rives Carlberg.
Richards, located in Dallas, reports billings of more than $1 billion, compared to $45 million for Houston-based Rives Carlberg.
Richards founder and principal Stan Richards said he hopes to see a deal completed “in the next couple of weeks.” Rives Carlberg president and CEO Chuck Carlson could not be reached for comment.
The deal would expand Richards’ presence in the energy capital of Houston, where it handles media duties for power provider Reliant.
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