Richards Group Goes on Defense

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

PrimeCo, down to a single market, is looking for a shop to handle its advertising account, sources said.

Ad spending was undisclosed, but annual billings were estimated by sources in the $10 million range.

Incumbent The Richards Group is defending the business, an executive at the Dallas agency confirmed, even though PrimeCo is concentrating on the local Chicago market.

“We know where Chicagoans live, work and play,” reads a line in the company’s Web site.

PrimeCo, which has shrunk through acquisitions and consolidation in recent months, is left with the single Chicago and downstate Illinois market.

Richards earlier this fall...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in