Richards Group Gives Jiffy Lube an Image Change

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Jiffy Lube last week finished the first flight of a $10 million television and radio campaign produced by its new agency, The Richards Group.
The sleek black-and-white television commercials are a departure from those that characterize the automotive maintenance field.
In one spot, buildings and bridges reflect off the highly-polished hood of a sports car that seems to snake around the corners of urban city blocks.

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