Richards Group Drops Out of 7-Eleven

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DALLAS–The Richards Group has dropped out of the running for the $25-30 million account of 7-Eleven.

A source said the move came after a discussion in which the client gave Richards a discouraging view of its winning chances. Normally the Dallas-based agency, which has handled projects for 7-Eleven, does not participate in reviews in which it is the incumbent.

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