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L.L. Bean, the catalog retailer of outdoor clothing and accessories, has begun contacting shops, including The Richards Group in Dallas, about its advertising account.
The Freeport, Maine, client is working with Boston-based consultancy Pile and Co. to develop a list of contenders nationwide. L.L. Bean official Catherine Hartnett confirmed that a search is under way.
Pile and Co. started sending pitch materials to some 25 agencies last week. An initial list of contenders is expected by May.
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