Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Richards Group accelerated past the competition to win GoRVing’s estimated $40 million advertising account. The real challenge, however, will be increasing recreational vehicle business in a soft economy.
The Dallas agency outperformed Atlanta’s WestWayne, The Martin Agency in Richmond, Va., and Baltimore in-cumbent Eisner Communications in the finals of a review. Presentations were made last week at the Recreational Vehicle Industry Association’s annual convention in Orlando, Fla.
Each finalist had one hour to present a creative, strategic and media approach to the Reston, Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in