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Bennigan’s Irish American Grill and Tavern toasts “spirit that’s Irish and food that ain’t” in new television spots airing this summer.
The series extends Bennigan’s current “Pub songs” campaign developed by The Richards Group in Dallas. Set to play in 11 markets including Chicago, New York and Houston on network affiliates and cable channels such as Comedy Central, Lifetime and MTV, the work introduces the restaurant’s new non-Irish entrees and reinforces Bennigan’s as the fun, Gaelic-themed venue.
The commercials, shot by Tom Ryan of Directorz in Dallas, feature different dishes, including Carib-bean crab cakes, ahi tuna steak salad and O’Malley’s pork chops.
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