Richards Forms Hispanic Unit

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The Richards Group has formed a Hispanic marketing affiliate, Grupo Gallegos.

The Los Angeles-based shop becomes the first Richards division located outside of Dallas. A second office is planned for Dallas and future expansion calls for a third location in Miami.

In contrast to previous pronouncements about not expanding beyond the Dallas area, agency president Stan Richards said of the new venture, “It’s critical that we have a presence in these key Hispanic cities.”

Grupo Gallegos’ name partner is John Gallegos, a 34-year-old former vice president and account director at Casanova Pendrill Publicidad in Irvine, Calif.

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