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The Richards Group of Dallas tossed its $10-million Whataburger account a little over a week ago, resigning the business over what it said were creative differences with the fast-food chain’s vp of marketing. President Stan Richards confirmed the resignation.
Sources said the agency will now pursue a fast-food account. Stan Richards acknowledged that he received a questionnaire late last week from one fast-food chain he would not name.
One source said that Richards resigned the Whataburger account so it could get into the huge $160 million review for Burger King’s national image account.
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