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Guaranty Federal Is In, Compass Bank Is Out at Dallas Agency
DALLAS–The Richards Group has acquired the ad account of Guaranty Federal Bank, leaving the
$8 million business of former client Compass Bank up for grabs.
Dallas-based Richards won the $10-15 million Guaranty Federal Bank account following a review last week.
The estimated size of the account is a marked changed for the bank that last year spent just slightly over $3 million on advertising, according to Competitive Media Reporting.
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