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The Richards Group showcases the versatility of Robert Mondavi’s Woodbridge label in its first television ads for the client.
In one 30-second spot, directed by John Mastromonaco of Bravo Zulu in Houston, the left side of the screen shows a man walking into a surprise party, where the revelers are drinking Woodbridge wine. On the right, a man opens the door and is surprised by a seductive woman who has wine waiting for him. Onscreen copy reads, “Welcome” on the left and “Do not disturb” on the right.
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