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DALLAS The Richards Group uses self-deprecating humor to promote TV Guide‘s fall relaunch to the ad and entertainment industries in a $5 million campaign that breaks Monday.
Outdoor and print ads use lines such as, “Like everyone else, we’re having a little work done” and “New look, new style, new attitude. Soon we’ll be dating models half our age.” A third line is, “Imagine that. Something new this fall that will actually make it to next season.”
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