Richards: Be Healthy With Florida OJ

DALLAS The Richards Group has launched a national TV campaign for the Florida Department of Citrus that promotes the health benefits of making orange juice a part of a well-balanced diet, the agency said.

Introduced last week, the campaign by the Dallas shop includes a 30-second spot and a public service announcement produced with Shape Up America!, the North Potomac, Md.-based organization that promotes healthy weight management and increased physical activity.

Designed to revitalize orange juice sales and combat diet confusion among Americans, the campaign reminds consumers that daily consumption can combat heart disease, cancer, stroke, the common cold and the flu, the agency said.

“Health