Richards Bags Supermarket Chain

Minnesota’s Supervalu Takes Broadcast Creative Outside Midwest
DALLAS–Several undisclosed shops in the Midwest were passed over for the Supervalu supermarket chain’s estimated $5 million broadcast creative account, snapped up by The Richards Group in Dallas.
The client is headquartered in Eden Prairie, Minn.; the account had been shopped by Minneapolis consultant Claude Stevens.
Richards will be responsible for new brand imaging assignments for the 3,100-unit company’s differing store brands, which include Cubs Food Stores, Save-A-Lot and Shop n’ Save groceries.