Richard Humphreys

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Richard Humphreys

“Choi? I haven’t thought of that name in years,” admits Richard Humphreys about the Korean partner who helped bankroll his 1993 purchase of a majority stake in N.W. Ayer. For London-based Humphreys, that ill-fated investment was another lifetime ago. “Advertising is something I used to do,” he shrugs. “I don’t go into the office at 9 a.m. and leave at 5 p.m. I do the things that interest me.” That entreprenuerial reflex launched Humphreys’ career in global advertising after he sold his agency to Saatchi & Saatchi and became a top executive there.

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