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NEW YORK ESPN and Chili’s To Go are co-sponsoring a campaign aimed at college basketball fans that will play during this month’s cablecasts of NCAA tournament games.
One of two spots, created by The Concept Farm in New York, features ESPN Sports Center anchor Stuart Scott watching a game at home while devouring a plateful of Chili’s ribs. Scott’s signature comments are incomprehensible, thanks to mouthfuls of food. Instead, subtitles at the bottom of the screen translate his mumblings: “Boo-yah,” “Silk, satin, so smooth” and “Cool as the other side of the pillow.”
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