R.I. Tourism, Development In Review

By David Gianatasio

BOSTON–The Rhode Island Economic Development Corp. has placed its combined tourism and business development advertising account in review.

The incumbent on the tourism account, Duffy & Shanley in Providence, R.I., will participate in the review, said agency creative director Peter Marcionetti.

FitzGerald & Co. in Cranston, R.I., had handled economic development chores before it went out of business (Adweek, March 24).

Combining the two assignments creates an account with $1.5 million in annual billings, said corporation official Dawn Giles. Client officials reserve the right to split the account among agencies, she said.

Along with consumer tourism promotion, the account requires agencies to create business development efforts targeting the software, financial services, insurance and biotechnology industries.

Written responses to requests for proposals are due May 7 and a final decision on an agency is expected by the end of the month.

Duffy & Shanley’s spring and summer ad campaign for the state is currently breaking in Conde Nast Traveler, Travel & Leisure, USA Today and others. The ads use the themeline ‘Stress Relief’ and urge potential vacationers in nearby markets to ‘Take two weeks and call us in the morning.’ The campaign will run through the summer.

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