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BOSTON-The Cape Cod Chamber of Commerce has unveiled its first campaign from Fleming & Roskelly in Newport, R.I.
The ads mimic the campaign for the Massachusetts Office of Travel & Tourism by Houston Herstek Favat in Boston. The chamber had to use the same theme, “We’d love to show you around,” to get state funds, said agency president Paul Fleming.
Four-color ads will appear in fall issues of National Geographic Traveler and Travel America. A larger execution highlighting autumn events will be inserted into Boston Magazine and Travel & Leisure.
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