R.I. Shop Designs Specialty

BOSTON In an effort to stay competitive by expanding its range of services, Trainor Communications has launched DesignIt, a business unit focusing on corporate identity development and brand imaging.

The unit of the independent agency in East Providence, R.I., currently employs three designers and offers collateral development, package and product design, logos and related elements.

“Our distinct advantage lies in the fact that we are marketing-minded graphic designers, able to design from both a visual and business-development standpoint,” said Pat Imaele, vp, creative director of Trainor.

DesignIt is working on assignments for the Newport Golf Club, Cape Cod Healthcare, St. Joseph Health Services and Academic Management Services.

—David Gianatasio